Welcome to Indy's Hit Toy Store!!!

Our family owned toy store has 30 multiple-award-winning years of toy buying experience! 

Mass Ave Toys offers our Indianapolis customers the very best toys from the world's
top brands.  And now we've put that same selection on the web! 

When we offer a toy, we have played with it, learned about it and
fallen in love with it ourselves.

You can trust our selection...after all, we're toy geniuses!